[MobilePRwire.com] Richardson, TX - At 75M smartphone users, the U.S. is seeing an increased usage of mobile search to locate retail stores, buy products and services and receive information. This has led retailers to look into mobility seriously for marketing, branding, mobile commerce and to drive foot traffic to increase in-store sales. As per a Flurry Analytics research in June 2011, average mobile apps daily usage per person was 81 minutes as compared to 74 minutes web consumption - a strong reason for retailers to go mobile.
Buoyed by the opportunity in the retail segment, Impiger Mobile launches impower Retail, a customizable mobility framework for quick design, development and deployment of a mobile extension to Retail Businesses. The retail mobility solutions will be for major platforms including iPhone, iPad, Android and Blackberry. With already existing components, impower offers Mobility at reduced time to market with proven quality. And, of course, at a fraction of the cost of developing a mobile app from scratch.
Adding Mobility to the product / service offering is not easy as this requires a strategy with measurable ROI, development of solution extensible to various devices, continuous upgrades to cope up with the newer platforms and most importantly back end services to exploit the additional channel for sales.
Mobile apps offer a new sales channel and can drive foot traffic to retail stores with an effective strategy. Location based deals and new product information can be easily pushed to consumers. Besides, impower Retail also means convenience, better engagement, lower inventory and marketing costs.
The impower Retail mobility solution uses all the cool features offered by smartphones so that consumers find it very convenient to locate stores, browse through products, scan product codes, personalize offers, get mobile coupons, buy a product, track a delivery and even set up alerts for their favorite products. Retailers can get apps done on major platforms like iPhone, iPad, Android and Blackberry. The readily available retail mobility components along with flexibility for customization are a boon to retailers who want to quickly build a competitive advantage. And retailers may be interested to know that Google’s mobile search queries have grown five times over the last couple of years, according to Jonathan Rosenberg, SVP, Google.
“Impiger Mobile has developed retail apps for customers in the US and other countries and understands how to create the right impact for retail business. And impower Retail has been in the works for well over two years. With our expertise and experience, we can help with Mobile Strategy, Mobility Solution and Maintenance, suitable for any Retail business based on geography, consumer age group, consumer usage, products / services offered etc.,” says Jude, CEO, Impiger Mobile.
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