[MobilePRwire.com] London, United Kingdom - With Britain poised to reap the destination marketing benefits from successful Olympics, ‘mX Great Britain’ - a popular mobile guide to UK adds new features to already rich content. Now with offline maps for major UK cities and expanded free Wi-FI database and finder, this free app further helps users enjoy their GREAT Britain experience while keeping their roaming cost low.
Featured in iPhone’s App Store in USA, Canada and Australia, this comprehensive app is the Swiss Army knife of travel guides. Many travel apps only focus on one thing, but ‘mX Great Britain’ boasts features from five different apps in one free package. Users will no longer need to move between offline maps, weather guides, WIFi finder, social media clients, booking sites and city guides.
The importance of mobile in destination marketing is increasingly significant. Based on a recent Nielsen study, mobile has a significant effect on travelers’ decision-making, with 43% of users who used their Smartphone for travel research ended up making a purchase.
With millions of TV viewers who enjoyed how Britain looked for the Olympics, planning their next trip, ‘mX Great Britain’ app makes it easy to explore what Britain has to offer. Users can quickly and easily discover things to see and do for 38 destinations in Britain, where to eat, shop and have fun. The app also let users make direct bookings for flights, hotels, car hire and theatre tickets, offering some of the best deals available.
It even lets you share your travel experience via Facebook and Twitter, so that your friends and family can keep up with your holiday without resorting to a postcard.
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