[MobilePRwire.com] Singapore, Singapore - Relaunch of GOINOUT - the premier dedicated nightlife social networking platform. According to the creators of Goinout, the social nightlife application for the iPhone & Android, current mobile-applications are not delivering what the people really want in terms of nightlife. With the aim to redefine the nightlife experience all around the world, the creators of Goinout have hit up many cities to start what they call a “revolution of the way we’re going out every night”.
Android Release & Cool New Features
With the much-vaunted release of the Android version of the app, users can now interact with a greater number of like-minded clubbers and party-goers. The app now boasts a dedicated camera feature for users to upload pictures from their nights out, thus, making it easier for other users of the app to decide on the best parties to go to. In the coming months, users can also expect more rewards that can be redeemed via the app as Goinout partners up with clubs & bars.
With the current member base at approximately 40,000 strong from the IOS community alone, this figure is expected to grow exponentially in the coming months - especially with aggressive and innovative marketing strategies in the pipeline. "We've been very fortunate that the Singapore Infocomm and Technology Federation has recently awarded us with a grant to bring our product and services to the next level - not only through tech improvements but with such valuable support from the SITF grant, we can explore more innovative and cost-effective modes of marketing and awareness-creation." says Vasu Gulati, Marketing Head of Goinout.
This is good news for both advertisers and venue operators alike as they seek to garner the attention of an increasingly affluent, yet, demanding consumer base. With Goinout's highly targeted member base (over 18, socially mobile and have money to spend while hitting up nightspots), the founders expect to receive very positive support and demand from marketers and venue operators alike.
Advertisers Playing A More Significant Role
With several category leaders from the lifestyle industry as potential advertisers lined up, the plan is to allow these advertisers more autonomy in deciding how they want to reach out to the lucrative member base. From product discounts to giveaways, these advertisers have been hand-picked to ensure that they are plugging products and services that would appeal to the lifestyle of the typical Goinout user: 18-50 years of age, socially mobile, time-poor but cash-rich executives and entrepreneurs who trust that the app will allow them to be at the right parties at the right time, always.
With advertisers providing such innovative and content-rich support, the Goinout user experience will be all that more rich, fun and fulfilling.
Greater Interaction Between Clubs/Bars and Consumers
In addition to a smoother, faster and more fluid user experience, Goinout users can expect to enjoy and capitalize on cool new features like photo-sharing and instant messaging. With the photo-sharing function, users can interact with their communities and tribes real-time by sharing interesting and cool photos of the going-ons in the clubs and bars they visit, thus, providing a visually impactful and accurate review of the venue they are patronising. "When the sun is out on a Sunday, my routine would be to check out who's at Tanjong Beach Club and if it's worth my trip there or not - usually it is" says Vasu.
Over time, venue operators will be given access to an easy-to-use interface where they can post the latest updates on promotions and activities to ensure that they speak to the member base in as effective and as alluring manner possible.
A Well-Rounded Team
With a well-rounded team headed by individuals with vast experience and competence in the nightlife entertainment, information technology, luxury lifestyle and new business development, the Goinout team has been working round-the-clock to ensure that the app will be a winning platform for consumers, advertisers and venue operators alike with a vision to expand into the region in the coming 12 months.
Head of Marketing
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