Headline Writing Clinic

Grab Your Audience
The most important part of your Press Release is the headline.  Without a good, attention grabbing headline, no one will read your story.  The goal of a headline is to get your copy read and it’s a fact that if the headline does not reach out and grab the reader then they won’t even bother with the rest of your release.

So don’t waste time crafting a release that won’t get read!  Here’s a Step by Step system for creating magnetic headlines.

When going through this tutorial, please keep one thing in mind: You are writing your headline and release for the media, not your buyers.  And the media does not care about anything other than a compelling story.  When submitting to blogs, it’s usually the opposite. They do care about the features and details because they need to write about it and drive traffic.

In order to get the best and most comprehensive headlines that grab people and draw them into your story you should follow these steps:

The Time Tested And Proved Headline Formulas That Work

This proven set of formulas will nearly guarantee the audience will read your headline.  Then your next task is to take that and continue it on with your summary.  The goal is to keep people engaged and reading the next sentance, all the way through to the end. 

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The process to submit a release was fairly easy. Often times, submitting releases to PR agencies can get cumbersome since each company has a particular process in which their submission process works, however, MobilePRWire made sending a press release intuitive, easy and within minutes.
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